You Can Just Walk Away, Some Women Can’t.
BWSS creates interactive TSA to simulate the experience of being trapped in an abusive relationship.
One of the most violent times in an abusive relationship is when the woman tries to leave. In fact, in intimate partner violence cases, more than 70 percent of injuries and murders happen after the woman leaves. Every year more than 30,000 women and children are affected by intimate partner violence in British Columbia, with one woman killed every week in Canada.
On November 2nd, 2018, BWSS built an interactive Transit Shelter Advertisement (TSA) that allowed the public to step into the shoes of a woman experiencing violence by their intimate partner. What appears at first glance to be a nondescript apartment door is actually a digital peephole into the frightening world of gender based violence. Reminding us that while we can walk away from the door, some women can’t.
The public one-day stunt is part of BWSS 2018 campaign launching the 16 Days of Activism Against Gender-based Violence. Each year BWSS creates various initiatives during the 16 Days of Activism Against Gender-Based Violence to raise awareness of the issue and encourage the public to donate and take action to end violence against women and girls. Stay tuned for the full campaign launch November 25th, 2018.
The campaign, so far, has received outstanding media coverage and shares through social media, click the links below to discover more about the TSA
City TV News –Interactive bus ad gives glimpse into abusive relationships
CBC News –Video installation captures ‘fear and sense of threat’ faced by domestic abuse victims
CBC Radio – On The Coast –BWSS set up a jarring installation at a bus shelter in North Vancouver to help people understand what it can be like for women experiencing domestic abuse.
