Peephole
Interactive large-scale transit ad
2018
During the 16 Days of Activism Against Gender-Based Violence in 2018, we worked with a team of creatives to design an interactive transit ad that puts the viewer in the shoes of a person experiencing violence by their intimate partner.
Initially, the ad appears to be a unexceptional apartment door, but when the viewer looks through the peephole, they see an angry man in the hallway, banging on the door and trying to get in.
The viewer is invited to share a small part of what a victim of domestic violence experiences.
Campaign Impact
The campaign received outstanding media coverage and shares through social media
A bus shelter in North Vancouver has a message, and it's a disturbing one. We spoke to @EndingViolence about their interactive experience that aims to show how not all victims of abuse can 'just walk away.' pic.twitter.com/FFfp573Dnu
— CBC British Columbia (@cbcnewsbc) November 3, 2018
See things through her eyes...#domesticviolence #VAW #IPV #domesticabuse #northvancouver @EndingViolence https://t.co/ZbeOIP5Soe
— Julie Mann (@JulieMann01) November 5, 2018
On average, every week a woman in Canada is killed by her intimate partner. This virtual peephole gave everyday Canadians a disturbing reminder that while they can just walk away, some women can't. Watch the ‘Peephole’ and learn more https://t.co/1hjbR7c9qZ @EndingViolence
— City of Vancouver (@CityofVancouver) November 29, 2018
Battered Women’s Support Services has built an interactive transit shelter advertisement that allows the public to step into the shoes of a woman experiencing violence by their intimate partner. @CityNewsTravis with @CityNewsVAN reports. pic.twitter.com/k5eOHpgEZV
— NEWS 1130 (@NEWS1130) November 3, 2018
https://t.co/RBdB6hhna8 Check out Canadian organisation @EndingViolence 's #DAAwarenessCampaign set up at a public bus shelter to help people better understand what DA can entail for many women.
— Woman's Trust (@womanstrust) November 7, 2018
"You can walk away. Some women can't."
Our friends @EndingViolence have launched a hard-hitting and unusual public education campaign about the realities of intimate partner violence. IMPORTANT: This video depicts the behaviour of an abuser and is disturbing. #EndViolence #SupportSurvivors https://t.co/uyp72N7THH
— West Coast LEAF (@WestCoast_LEAF) November 25, 2018
It was an honour to hear from women who are fighting to end violence against women, trans, two spirit and gender-diverse people. Thank you for your incredibly important work @MOSAICBC @EndingViolence @VSACentre @DisabAllianceBC @WestCoast_LEAF. #16days #EndGBV #MMIW pic.twitter.com/wXLZvURXvc
— John Horgan (@jjhorgan) November 26, 2018
This is kind of old now, but I think this interactive "advertisement" from @EndingViolence is extremely effective. The non-profit is launching its annual campaign later this week. https://t.co/CnQpopOkKa #NorthVan
— Ben Bengtson (@BenBengtson) November 20, 2018
This campaign was featured in these media outlets
Campaign Outcomes
Campaign reached over 104,000 viewers on Facebook
