Raising Awareness of Gender-Based Violence in BC
We have strategized, launched, and implemented dozens of highly successful campaigns to amplify the voices of survivors of gender-based violence, educate the public, and raise awareness of gender inequities in B.C., Canada, and internationally.
Colour of Violence
Colour of Violence Multi-year research and publicity campaign 2021, 2022 This multi-year community-based research project examines the intersections of race and gender for Black, Indigenous, migrant/refugee, racialized women and gender diverse people experiencing...
Free from violence
Free from violence Public awareness campaign 2021 In 2021 for International Day for the Elimination of Violence against Women and the 16 Days of Activism to end Gender-based Violence we shared this information—Let’s all Recognize the Signs. The campaign taught the...
Frontline 24/7
On the Frontline 24/7 Video/Digital & Social Media 2021 2021 has been one of the most deadly years for women and girls. With social isolation and limited access to services, abusive partners have more power than ever. Technology is being misused to become another tool...
Timeline
This timeline is a lifeline Video/Digital & Social Media 2020 As COVID-19 continued to strain the health system, rising cases of domestic violence put women and their children in immediate danger. The UN reported that critical services to support women such as...
One in Twenty
1 in 20 Outdoor print poster campaign 2019 During the 16 Days of Activism Against Gender-Based Violence in 2019, we worked with a team of creatives to design a poster campaign that sheds light on sexual assault under-reporting. Behind every woman who reports a...
Red Women Rising
Red Women Rising Documentary Short Film 2019 The film explores the Gassy Jack statue in Gastown and it’s representation and commemoration of colonization and ongoing violence against Indigenous women and girls.Campaign Impact The campaign received outstanding media...
Peephole
Peephole Interactive large-scale transit ad 2018 During the 16 Days of Activism Against Gender-Based Violence in 2018, we worked with a team of creatives to design an interactive transit ad that puts the viewer in the shoes of a person experiencing violence by their...
Home Sweet Home
Home Sweet Home Video/Digital and Social Media 2018 For thousands of women and their children across Canada there is no “Home Sweet Home”. Every week a woman in Canada is killed by her intimate partner. Five children in every Canadian school classroom have witnessed...
#KnowMore
#KnowMore Social Media/Digital 2017 Each year in BC, more than 30,000 women and children affected by domestic violence are referred to violence against women counselling and outreach programs. In addition, more than 18,000 women and children access transition houses...
#BecauseYouCan
#BecauseYouCan Print/Outdoor/Social Media 2015 You Could Do Something to End Violence against Women – Bus Shelter Ads Violence against women in intimate relationships is a learned behaviour so we launched an awareness campaign #BecauseYouCan to draw attention to the...
Man Up
Man Up Print/Outdoor/Video/Digital/Social Media 2013 The term ‘toxic masculinity’ has flooded modern discussions about gender, and specifically male violence. Toxic masculinity highlights a set of unhealthy and destructive gender norms for men, such as expectations...
It’s In Your hands
#ItsInYourHands Social Media 2013 Preventing Violence Against Women – It’s In Your hands Each year we commemorate Prevention of Violence Against Women Week held in April. During Prevention of Violence Against Women Week we engage our on and offline communities in...